Saturday, January 25, 2020

Chronic Kidney Disease

Chronic Kidney Disease Chronic conditions have been defined as â€Å"health problems that require ongoing management over a period of years or decades† and have been labelled as the biggest challenge faced by the health sector in the 21st century (WHO, 2002:11). While the economic cost of managing them is high, Suhrcke, Fahey McKee (2008) identify some strong economic arguments that may be made in support of the need for societies to invest in their (chronic diseases) management. They identify some primary benefits such as improved health (in terms of patients quantity and quality of life in years), long-term cost savings from complications that are prevented, and workplace productivity experienced by patients and their employers. Management of such conditions are no longer evaluated by the rates of survival alone but, also, by the quality of life experienced by patients as a result of the therapy (Bowling, 2005) Chronic Kidney Disease (CKD) is becoming a global pandemic (Mahon, 2006; Chen, Scott, Mattern, Mohini Nissenson, 2006; Clements Ashurst, 2006). The disease causes gradual decline in kidney function (Silvestri, 2002). It has been categorised into 5 stages according to the glomerular filtration rates (Johnson Usherwood, 2005) and the progression through these stages is influenced by several processes, mostly lifestyle-related (Riegersperger Sunder-Plassmann, 2007). Patients with stage 5 kidney disease (end stage) must receive kidney transplant, peritoneal dialysis or haemodialysis to survive (Niu Li, 2005). However, Wu et al. (2004) identifies that many patients undergo either haemodialysis or peritoneal dialysis because kidneys are, mostly, not available for transplant. Between these two treatment methods, haemodialysis is more common in many countries (Jablonski, 2007; Zhang et al., 2007; Martchev, 2008) although Carmichael et al. (2000) report that about 50% of dialysis patient s in the United Kingdom are on some form of peritoneal dialysis. The two common treatment modalities for kidney failure (haemodialysis and peritoneal dialysis) have the same primary purposes: to remove metabolic waste and excess fluids, and maintain fluid and electrolyte balance the functions the kidneys have failed to perform (Martchev, 2008; Timmers et al, 2008). However, each of them places unique demands on the patient as well as the healthcare team. For instance, patients on conventional haemodialysis have to spend between three to four hours on the machine for three times in a week (Rayment Bonner, 2007; Dunn, 1993). This, in addition to transportation to and from the haemodialysis centre or hospital, if they are not on home haemodialysis, affects their work or family life (Martchev, 2008). Likewise, patients on continuous ambulatory peritoneal dialysis (CAPD), the most common form of peritoneal dialysis, have to allow dialysate to dwell within their peritoneal cavity for an average of four hours and exchange of the dialysate is done about four times in a day (Dunn, 1993; Bowman Martin, 1999; Gonzalez-Perez et al., 2005). Moreover, compliance to dialysis regimen is very difficult because of all the dietary and fluid restrictions and other lifestyle modification associated with it (Cleary Drennan, 2005; Timmers et al., 2008; Martchev, 2008). Presently, more than 23,000 adults in the UK undergo dialysis treatment as a result of kidney failure and this number is expected to increase yearly (World Kidney Day, 2009). Korle-Bu Teaching Hospital (Ghana) recorded 558 cases of chronic kidney disease between January 2006 and July 2008 in the country (All Africa, 2009) and this may represent less than 30% of the total disease burden as the hospital serves a few regions in the country. I once encountered a 27-year old young man who had been diagnosed with kidney failure. At that point in time, my concern was the kind of life he would experience depending on dialysis for survival. Cleary and Drennan (2005) identifies that patients with kidney failure have lower quality of life than the general healthy population while Loos et al. (2003), also, identify that patients with kidney failure have poor quality of life as compared to other patients with other chronic diseases. Complications such as anaemia and fatigue may contribute to the lower quality of life in patients with kidney failure (Phillips, Davies White, 2001). Therefore, management of kidney failure should not only be cost-effective, but should also provide acceptable quality of life for the patients (Kring Crane, 2009). How, then, can health professionals provide an acceptable quality of life for persons diagnosed with kidney failure? Major roles played by health care personnel include educating, encouragin g, and assisting patients to choose the treatment modality that is best for their unique needs (Niu Li, 2005). It is, therefore, appropriate for nurses to know which of the two kinds of treatment modalities promises an acceptable quality of life for individual patients, and this knowledge should be supported by appropriate evidence gathered through quality research. In the 21st century, patients feelings and perceptions on health care are paramount to the feelings and perceptions of the health care providers (Bowling, 2005). Therefore, studying the quality of life, as experienced by patients on a specific regimen, requires the direct, subjective assessments of the patients and not the objective assessment of the health care provider (Kring Crane, 2009). However, quality of life lacks a unanimous definition as a concept, making interpretation and synthesis of studies on it very difficult (Cleary Drennan, 2005; Kring Crane, 2009). Researchers and theorists have reached a consensus on some characteristics of quality of life as a concept: it is multidimensional, temporal and subjective (Bredow, Peterson Sandau, 2009). The multidimensional aspect of the concept comprises of the physical, psychological and social capabilities of the person (McDowell, 1996 cited by Fortin et al., 2004). It is temporal because people can change their values and perc eptions to fix the changes in their perceived quality of life as circumstances change (Sprangers Schwartz, 1999). It is subjective because, as stated earlier, patients perceptions and feelings on such an outcome supersede that of the health care provider. Nevertheless, Tobita and Hyde (2007) states that there are some objective measures such as age and gender that can influence the measurement of quality of life. Different subjective tools have, therefore, been developed to measure subjective aspects of quality of life but these are of two kinds: generic and disease-specific measures (Tobita Hyde, 2007). Generic tools measure broad aspects and can be used for several types of diseases at different locations and for different cultural groups while disease-specific tools are for specific types of diseases or patient groups (Patrick Deyo, 1989). When the two kinds of tools are combined, different populations can be compared and sensitivity to the changes that might occur with time is enhanced (Wu et al., 2004). The generic tool that is commonly used to measure quality of life is the Medical Outcomes Study Questionnaire 36-Item Short Form Health Survey (SF-36) (Neto et al., 2000; Fortin et al., 2004; Morsch, Gonà §alves Barros, 2006). Carmichael et al. (2000) identify that three disease-specific measures have been designed for dialysis patients and these are Kidney Disease Questionnaire (KDQ) , a questionnaire designed by Parfrey et al. and the Kidney Disease Quality of Life questionnaire (KDQOL). Polaschek (2003) identifies that most of the studies that have been undertaken to explore the quality of life of patients with kidney failure have used the quantitative approach. However, he adds that a few nursing studies have used qualitative methodologies in an attempt to understand the quality of life as experienced by patients on dialysis. For example, Al-Arabi (2006) used the naturalistic enquiry method to identify how the challenges faced by patients with kidney failure influence their quality of life. Sadala and Loreà §on (2006) also used a phenomenological approach to explore patients perspective on their dependence on haemodialysis machines for survival. Grounded theory approach has, also, been used Kaba et al. (2007) to understand patients experience of kidney failure and dialysis in Greece. So far, this essay has addressed the poorer quality of life experienced by patients with chronic conditions, with special emphasis on that of patients with kidney failure. It has, also, touched on the attempts made by theorists and researchers to conceptualise and assess quality of life. Development of tools to measure subjective quality of life has created more diversity in the assessment of quality of life of patients, either by the use of quantitative or qualitative methodologies. It has been stated earlier that nurses and other health personnel assist patients in choosing the treatment modality that is best for their condition with the best available evidence. Therefore, the question for healthcare providers to answer is ‘does peritoneal dialysis, compared to haemodialysis, provide a better quality of life for patients with kidney failure? The next section would look at ways by which health care providers can use research to generate answers to the above question. This section would critically appraise various research methods that could be employed to answer my research question does peritoneal dialysis, compared to haemodialysis, provide a better quality of life for patients with kidney failure? Empirical research, audit/service evaluation and systematic review of published studies are the approaches that would be considered in this essay Empirical Research Qualitative and quantitative designs could be used to answer the above research question. However, steps to control bias and to ensure reliability of the findings should be considered (Polit Cheryl, 2008). Consideration should also be given to ethical issues (Robson,..) Qualitative research is the best approach when questions on ‘what, ‘how and ‘why on a phenomenon are to be answered (Green Thorogood, 2004). Some of the research traditions that are used in qualitative studies include ethnography, phenomenology and grounded theory (Polit Cheryl, 2008). To understand quality of life, as experienced by dialysis patients from their own perspective, phenomenological approach appears to be more appropriate. Polit and Cheryl (2008) identify that phenomenological study focuses on the meaning and importance attached to a phenomenon by those experiencing it and suggest that this approach is beneficial for studies on concepts that have been poorly defined, such as quality of life. If phenomenological approach is used for my research question, I would interview dialysis patients on how kidney failure and dialysis have affected their quality of life, after obtaining their informed consent for the study. However, Ashworth (1996) states that researchers using descriptive phenomenological approach by Husserl should set aside all their preconceptions on the phenomenon that is being studied (bracketing). For instance, now that I know that dialysis patients have a poorer quality of life, as compared to other patients with other chronic diseases or the general healthy population, I should be able to set such an idea aside during the collection and analysis of data. But Polit and Cheryl (2008) identify that researchers using interpretive phenomenology approach by Heideggar acknowledge that bracketing is not possible in empirical studies. Nevertheless, both types of phenomenological studies require the researcher to be open to all meanings that are given to a phenomenon by those experiencing it and maintain such an attitude when analysing the data and describing the findings. One limitation of phenomenology, however, is that small number of participants can be used for each distinctive phenomenological study, usually ten participants or less (Polit Cheryl, 2008). Phenomenology shares other limitations of qualitative research methods. Given (2006) identifies that qualitative research generate a lot of data, even when the sample size is small. He also states that collecting and analysing data may take a long time and results may not be generalised because of the small number of participants. Therefore, even though phenomenology and other qualitative methods may offer me rich and in-depth information on dialysis patients perspectives on their quality of life, a qualitative design may not be suitable to answer this research question for generalisation purposes.

Friday, January 17, 2020

Impacts from Space and Mass Extinction Events

Describe concept of faunal succession and use of fossils in correlation and in the subdivision of Earth history. -Principle of Faunal Succession: Strata of Eke age can be recognized by the fossils they contain even if the outcrops of strata are separated by large distances geographically, this only works because species have evolved through time C] older forms of life die out and new forms develop -using the appearance and disappearance of fossils to subdivide geological time Is the science of physiotherapyD. Recognize the qualities that make fossils useful in physiotherapy. – Physiotherapy: each fossil species is said to have a range through geological time 0 it exists in the geological record from the point that it evolves to the point that it becomes extinct E. Identify important historical figures in the development of stereography and physiotherapy. Archbishop of Armada, James Usher (1581-1665) calculated the Earth to be 6000 years old by adding up all the dates mentioned in the Bible and arrived at a date of October 22, 4004 BC as the creation of planet Earth (hard to accept by many people) -Late asses and asses scientists started to conclude that the Earth Is ancient and had undergone much change throughout Its history. This George Xavier (1769-1832) examined the remains of mammoths in Europe concluding they were a once living species that had become extinct F.Appreciate the scale of changes that can occur over geological time scales. – Geological time scale – to represent the changing character of the Earth through time, fossils were used to correlate between different regions and characterize particular periods of Earth's history -Today we have a time scale that divides and bedsides Earth's 4. 6 billion years into various time periods G. List some of the major subdivisions/ ages of the geological time scale and appreciate the relative scale between the Phonetics and the Precambrian.This is due to an extraordinary proliferation of f ossils at the base of the Phonetics in a period called the Cambrian. -Most creatures with hard parts like shells, teeth, and internal skeletons evolved here as they fossil much more readily than soft-bodied creatures -In addition to an increasing biodiversity as new species evolved, many of the new â€Å"hard part creatures† would more readily form fossils. H. Understand how extinction events are linked to the structure of the geological time call. Eras are broad subdivisions that are particularly significant as they represent a grouping of geological periods. They represent times when there has been a major change in the Earth's biosphere. -The base of the Phonetics is defined by the emergence of creatures with hard parts. -The base of the Mesozoic and the Cenozoic is based on the emergence of new species following a mass extinction at the top of the Paleozoic and Mesozoic respectively. -The base of all periods is defined on the emergence of radiation of new species l.List s ome of the major developments in the history of life on Earth. ) At least 30% of Earth's species must be lost 2) It must be across a broad range of geologies, not restricted to any one niche. 3) It must have short/sudden duration (around 1 million years maximum) K. List the â€Å"Big Five† mass extinction events and their order through time. 1) Cretaceous / Polygene (Tertiary) (K/Peg), 65 Ma 2) Late -errant's, 205 Ma 3) Perm / Triassic, 251 Ma 4) Late Devotion, 360-375 Ma 5. Late Ordination, 440-450 Ma L. Distinguish between broad extinction-producing phenomena. ) Biological causes: Organisms being brought together that once lived in isolation can cause mass extinctions (ex. Many of the New Zealand ground dwelling bird fauna were devastated when human hunters and then later European mammals (cats, rats, dogs) were introduced) -The three main modes of biologically induced extinctions: a. Competition between creatures occupying the same ecological niche b. (Excessive) Predation : Predators do not have to do the whole Job, Just drive a population to a low enough level then â€Å"random extinction† can complete the extinction.The idea behind a random extinction is that, although the number of individuals in a species may grow and the species may spread over a wide area, thing ensures the permanent survival of a species. C. Pathogens: disease being introduced to an area by incoming plants or animals 2) Earth-based causes: Extinctions influenced by Earth-based tectonic processes may be caused by changes in continental configuration or changes in atmospheric composition a. Changes in continental configuration: changes in the distribution of continents can have a profound effect.Two major effects of continental configurations: -Changes in climate, ocean cyclist, sea level. Weather patterns and the movement of the oceans are directly linked to the distribution of continents. The Late Ordination extinction -The greater the landmass the lower the diversity. At the moment we have a relatively high biodiversity. This is in part due to the number of continents that are in effect isolated from one another. In times when there is a high degree of continental fragmentation, evolution can proceed in isolation to produce many different species on different landmasses.If plate tectonics cause the formation of a large interconnected land mass there will be more competition between species and lower biodiversity. 0 The Perm/ Triassic Extinction b. Changes in the atmosphere: volcanic activity can also have severe effects. Gases such as carbon dioxide can cause greenhouse warming and aerosols may cause climatic cooling. These can significantly affect the health of the biota c. Extraterrestrial impacts d. Combination of many factors: it is very unlikely that any one factor would be responsible for a global crisis in the biosphere.M. Describe the late Ordination and Perm-Triassic extinction. -Late Ordination: Australia, moves towards the South Pole d uring the late Ordination causing a severe ice age. As water was locked up in the form of glaciers at the Southern Pole, sea level fell. This may have had a severe effect on creatures that live in the shallow water, lose to the continental margins. As the sea retreated off the continental shelf and into the ocean basis shallow marine ecosystems would have been devastated. The Perm / Triassic Extinction (the WORST day for the Biosphere, 251 Ma): At the end of the Permian, plate tectonics had brought all the continents together to form the super continent of Pangaea -Between 95-98% of all species would go into extinction -It hit both ocean- and land-based ecosystems and was less than 1 million years in duration -Many of the common Paleozoic marine creatures would suffer badly through this extinction including trilobites, barbershops, and crinoids.On land, large amphibians and mammal-like reptiles would be badly effected. -Potential causes of the Perm / Triassic extinction (involves a number of events happening at the same time): 1) Continental configuration: drop in biodiversity. The greater the landmass the greater the competition between species. At the end of the Permian, the superscription of Pangaea or â€Å"all lands† would have brought many species into direct competition. 2) Sea level fall: less ocean ridge activity.Sea floor spreading slowed its pace during the Permian, resulting that the oceanic ridges were smaller in size and displaced less water. Consequently oceans retreated from shallow areas into the deeper basin causing problems for creatures that lived in any remaining shallow marine environments. 3) Oceanic stagnation: The close of the formation of Pangaea saw the end of an ice age. Cold polar waters probably disappeared and ocean circulation slowed or stopped. This would have reduced ventilation of deep ocean waters killing off many deeper marine species.In addition occasional overturn of stagnant water could have brought oxygen poor wa ters to shallower marine communities as well. 4) Climate change: Due to the formation of a large landmass, limited would have been much drier and subject to drought. 5) Siberian Traps: massive volcanic activity in Russia: Around 2-3 million kamala basaltic lava were produced within a million years. Carbon dioxide from the volcanic activity and methane caused by melting of gas hydrates would have resulted in greenhouse warming of the planet.In addition, gas emission from volcanoes would have also produced acid rain effects. 6) Possible impacts: Although still very controversial, it is possible that the Earth suffered impacts from space during this time as well. N. Describe the character of extinctions at the K/Peg boundary. Just as the end of the Permian extinction marked the beginning of a new grouping of periods (the Mesozoic) the end of the Cretaceous extinction is likewise so distinct that it marks the beginning of the latest grouping of periods, the Cenozoic. Characteristics: 1) Over 50% of all species on the planet would go into extinction during the k/Peg extinction event 2) One land, few creatures over 25 keg in weight would survive 3) In general, the extinction was even more severe in the oceans with around 80-90% of marine species including the ammonites and marine reptiles going into extinction -A ether and son scientific team, Louis and Walter Olivarez brought the K/Peg extinction crosses the K/Peg boundary in Gobi, Italy.The I-CM clay layer lies directly on top of the latest Cretaceous rocks and was found to be enriched in the element iridium (very rare at the Earth's surface and yet in this layer was enriched over xx above background 0 has now been recorded in many other sections around the world that straddle the Cretaceous. Polygene boundary) -Iridium is known to exist in higher concentrations in extra-terrestrial objects such as asteroids. Olivarez suggested that he clay layer enriched in iridium has been produced by a meteor or comet over 10 k m in diameter impacting the Earth.He suggested further that this impact may have also been responsible for the extinction at the end of the Cretaceous. O. Discuss the evidence used to support the K/Peg impact. 1) Fern spores vs.. Pollen: Ferns are often the first plants to colonize a landscape that has been devastated by fire. In the earliest Polygene (part of what was formerly called the Tertiary), many areas show an increase in fern spores relative to pollen. This suggests that global forest fires may have raged at the end of the Cretaceous paving a landscape open for ferns to spread.This is further supported by high concentrations of soot found around the K/Peg boundary. 2) Tektites: they are thought to be produced during an impact event and they are composed of natural gas. During impact, rock is melted and ejected form the crater. As it travels through the air and cools, it forms characteristic aerodynamic shapes. Many tektites are found at the K/Peg boundary in many different locations, suggesting a massive impact event. 3) Shocked quartz: In many sections around the K/Peg boundary, fragments of the mineral quartz show evidence of multiple fractures.These fractures are thought to be produced when rock is shattered during a high-energy impact. The fragments are called shocked quartz. 4) Tsunami deposits: Tsunami waves leave characteristic sedimentary deposits on inundated shores and as far inland as the waves reach. This feature was found in Mexico, Texas, New Jersey, and the Carolinas suggesting the passage of an enormous wave, far larger than could have been produced by standard tectonic processes.Such a wave could have been generated if an impact had occurred in the ocean. P. Describe the location and probable nature of the K/Peg impact. The distribution of tektites, iridium, shocked quartz, and other potential impact related features was pointing towards a possible centre of activity in the Yucatan Peninsula of Mexico. An oil company had drilled wells in the area and encountered unusual fractures and even melted rock suggesting the area had been subjected to some form of extreme stress. The presence of a crater was finally confirmed when geophysical data revealed a large circular disturbance over km in diameter, the Clubbing Impact Crater -The object responsible for this crater had a shallow angle of entry around 0-30 degrees and is estimated to have been at least 10 km across. -As an analogy, you can think of something the size of Mount Everest hitting the surface of the planet. The energy released by the impact was equivalent to 6. Axes tons of TNT. An estimated 100 kamala of rock was vaporized and released to the atmosphere. Material that wasn't instantly vaporized was thrown out of the crater (the ejects) and Q.Describe the initial and long-term effects of the impact and their environmental consequences. 1) Initial effects (seconds to days) of the impact in the area of the Yucatan Peninsula were significant a. Everything clo se by would have been vaporized b. The intense heat form the blast and the hot debris (including tektites) would have started massive forest fires as suggested by the fern and pollen data c. As the impact occurred partly in the ocean, a massive tsunami would have been generated 2) Longer-term effects (months to decades) of the impact were numerous.Two significant effects were on global temperature and on atmospheric composition. A. Global temperature changes -Dust thrown into the atmosphere would have shut off sunlight for weeks or perhaps months generating a period of cold (a â€Å"Cold House†, lasting weeks to months. The lack of sunlight would also have had severe consequences for plants and photosynthetic algae. -After the dust had settled, water vapor would have remained in the atmosphere acting as a blanket, preventing heat from escaping the Earth. This would have created a greenhouse effect and caused a rise in global temperature. Eventually the excess water vapor woul d be removed by rainfall. However, the temperature of the Earth would continue to rise due to the release of greenhouse gases during impact (a â€Å"Hot House†), lasting years to decades. In particular, carbon dioxide would have been liberated when large quantities of limestone (calcium carbonate, Cacao) would have vaporized during the impact. -The Mesozoic had in general been a warm equable environment. These swings in temperature would have laced a lot of stress on creatures more used to stable climatic conditions. . Acid Rain -High-energy blasts can cause oxygen to combine with nitrogen to form oxides of nitrogen. When these are dissolved in water (ex. Rainfall), it becomes nitric acid. -In addition to the vaporization of limestone as described in (a) above, rocks called evaporates were also vaporized in the blast. Evaporates form when salts precipitate out of solution as the sun evaporates a body of water. This can occur on a vast scale, for example in the Mediterranean S ea, which is closed off at the Strait of Gibraltar.With virtually no input of water from the Atlantic Ocean, high rates of evaporation resulted in the Sea being converted into a vast sultan. This process had also occurred in the Yucatan area. The effect of high-energy blasts on sulfate-rich evaporates is the release of large amounts of sulfur gases. These gases, when dissolved in rainwater, fall to Earth as sulfuric acid. Although the acidity of the nitric- and sulfuric- containing rain was weak and could probably not affect any large animals directly, they would have been affected the acidity of soil and surface ocean.This would have had a devastating effect on plant life and plankton. Thus, the effects from acid rain on the organisms that form the base of the food chain or food web had serious repercussions for all the creatures at higher atrophic levels. R. Consider other potential causes of the K/Peg environmental consequences. -Some scientists remain convinced that another impa ct at the K/Peg boundary (perhaps not loud have been significantly larger than the Clubbing impact, but impacts would NOT have been the only cause.Some factors may be: -During the late Cretaceous, the superscription of Pangaea was starting to fragment. This would have caused changes in oceanic circulation and climate. -Even more significantly, global climate would have been affected by an increase in volcanic activity, in particular, during the formation of the Decca Traps in India, which were highly active at this time. Like the Siberian Traps that occurred at the end of the Permian, this activity would have reduced vast quantities of gases that could have seriously affected the Earth's climate.S. Describe the type and location of potential impostors and rate of meteor influx. 1) Comets are essentially material left over from the formation of the Solar System and are composed of icy material and other debris – effectively â€Å"dirty snowballs† in space. As comets tra vel towards the Sun, the ices vaporize producing the comet's tail. -Two examples of comets are comet Halley, which comes into view of the Earth every 74-79 years, and comet Hale-Bop that was last seen in the night sky in 1997 and will turn in 2380 years. An annual event is the Leonie Meteor Shower, which is visible in Canadian skies in November. This rain of â€Å"shooting stars† is produced as the Earth passes through the debris left behind by comet Temple-Tuttle as it orbits around the sun -There are two comet â€Å"stores† in the Solar System: a) The Keeper belt exists in an area from about the orbit of Neptune to about 50 auk's out (1 AU = 150 million km) -May contain 1 billion (1 x IOWA) comets that are greater than km in diameter. ) The Root cloud is a cloud of comets that exists way beyond the Keeper belt and is only Oakley associated with our sun -May have more than 200 comets with a diameter greater than 500 km with many smaller but still significant in size - It is interesting to note that comets may have been responsible for bringing much of the water and perhaps some of the organic compounds that would lead to the development of life of Earth 2) Asteroids are mostly found in a belt between the orbit of Mars and Jupiter.It is speculated that they may represent the material that might have formed another planet early in the history of the Solar System if it were not for the gravitational effects of Jupiter. Some asteroids are solid, rocky to metallic while others are little more than â€Å"rubble piles† in space. Collisions between asteroids could potentially cause them to be redirected into Earth-crossing orbits. Of those so far mapped, a few are over km in diameter, about 1000 have diameters greater than 30 km and 1 million (alexia) with diameters over 1 km T.List some of the major impact features preserved on the Earth's surface and explain why impact craters appear to be rare on Earth. -Around 100 billion (IXIA 1) objects ente r our atmosphere every rush 0 most of these are burned out at a distance of km above the Earth's surface. These objects are commonly traveling around 11-km/ second. At such speeds, the atmosphere acts like a brick wall. If an object enters at a shallow angle, it may skip like a stone being skipped across a pond and fly back out to space -Early in Earth's history, our planet probably suffered on our planetary neighbors' like Mercury.The evidence of this early bombardment is missing on Earth due to processes of erosion and active plate tectonics. -Until recently (sass's) the possibility of impact on Earth's surface was regarded as improbable. -Craters such as Meteor Crater in Arizona and even the craters on the non were held by some to represent extinct volcanoes and not impact craters at all. U. Describe some of the features and processes of crater formation. Gene Shoemaker was to change this view by studying features such as the material thrown out of a crater (ejects), shocked quar tz, and chemical anomalies, which demonstrated extra-terrestrial origins for these features. -With the aid of satellite imagery, we are now beginning to identify more craters on the surface of our planet. V. Provide examples of Canadian Impact Craters. -Manicuring impact crater (Northern Quebec) – formed about 214 Ma in the Late Triassic. It is km in diameter but was probably as wide as km before glacial erosion stripped away the upper levels. This impact even is thought to be associated with 4 others including Saint Martin Crater (Manitoba) – 40 km in diameter and Architecture Crater (France) – 25 km in diameter. -When the continents are reassembled into their locations during the late Triassic all these craters line up along 22. 8 degrees North latitude over a distance of 462 km. -It is thought that this almost improbable alignment may actually represent a fragmented body that generated several impacts. It is interesting to note that although the effects of th is impact would have been severe, it is not associated with a major mass extinction event W. Describe the hypothesis proposed by Rap and Sheepskin. -They analyzed the number of mass extinctions during the Phonetics and concluded that every 25 million years there was severe stress on the biosphere, sometimes associated with a mass extinction event -There is no known terrestrial geological process that could cause this frequency of problems for the biosphere.So it was suggested that an extraterrestrial source may be to blame 0 comets in the Root cloud were cited as being the most likely culprit -Rap and Sheepskin's hypothesis suggests that every 25-26 million years, something shifts the Root cloud, which causes some comets to fall in towards the Sun and a possible impact with the Earth 0 for this to work, we need to identify a gravity source that can cause disturbances in the cloud on a regular 25 million year basis: 1) Nemesis – Companion Star: This hypothesis proposes that ou r Sun has a companion star way beyond the outer limits of our Solar System whose orbit brings it close to the Root cloud every 25 million years.The gravitational effects of this close pass could cause comets to fall into the inner Solar System. If this body was a red dwarf star or even a black hole, it might be difficult to detect, but even though powerful telescopes such as Hubble have the Nemesis hypothesis, this has an astronomical body (Planet X) that causes shifts in the Root cloud as it orbits around the Sun. In this case, the body y is a planet lying within the bounds of the Root cloud but outside the Keeper belt. Again, no evidence of such a planet has been found. 3) Movement Through the Galactic Plane: In the same way that our planet orbits the Sun, so our Solar System orbits around the center of the Milky Way Galaxy.Galaxies are not Just flat pancakes of stars, they also have â€Å"thickness† -In addition to traveling around our galaxy, our Solar System is also movi ng up and down through it, Every 25-26 million years we pass through the densest part of the galaxy, which contains a higher number of stars and also the most gravitational effects. It is proposed that it is this movement through the dense part of the galactic plane that is responsible for the shifts in the Root cloud and thereby a potential impact related biosphere crisis every 25 million years or so. X. List and describe some recent impacts and â€Å"near misses†. ) Tunas, Siberia None 30, 1908): A large explosion about km above the surface attributed to an extraterrestrial object breaking up I the atmosphere (which is why no crater was found).Fortunately, the area was not populated but people and horses km away were knocked off their feet. The shock wave from the blast traveled around the Earth twice. -In Scotland and Sweden, a light appeared in the sky so bright that you could read books at am without the aid of artificial light. It has been suggested that this might have been a fragment of comet Neck, which was passing close by the Earth at hat time -Over 80 million trees were knocked over covering an area about kamala (compare the area of the Tunas devastation to that of the area occupied by Washington, D. C. ) 2) Asteroid near misses: 1989, 1996, 2009, 2011 -March 22, 1989: A mm asteroid misses Earth by 6 hours.

Thursday, January 9, 2020

Social Media Advertising On The New Way Of Advertise Essay

Social MediaSocial Media Advertising:The New Way to Advertise Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is â€Å"Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.† (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before. Brand is the most important aspect of a company. Brands are attached to a specific product making it memorable, growing revenue for the company. A brand can be a symbol like Nike’s check, or a slogan such as Apple â€Å"Think Different† or a logo like Pepsi. All of these create a look for a company that people recognize and trust. Advertisers are always coming up with new ideas to implement their brand in advertisements. Since the start of social media they have been able to promote their brands like never before. You can now log into Facebook seeing brand logos,slogans or symbols pop up everywhere. These ads oftenShow MoreRelatedSocial Media as an Advertising Tool974 Words   |  4 PagesNowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Fac ebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazinesRead MoreEssay on Marketing With Social Media1627 Words   |  7 PagesSocial Media is any form of Internet communication where users can create online communities, share information, ideas, personal messages, and other content (Social). Social media has been one of the fastest growing online segments with 86% of people ages 18-29 using some form of social media in 2011 (Henrikson). The popularity of social media websites is only more impressive when shown the raw facts behind it. More than 600 million people were registered Facebook users at the end of 2010, overRead MoreIntegrated Marketing Communications ( Imc ) Essay1604 Words   |  7 Pagesthe promotional implementations are interconnected properly so that they all work together harmoniously. This con cept is also something that is not new in the world of marketing. â€Å"IMC is the coordination of the promotional mix elements (advertising, public relations, sales promotion, personal selling, direct marketing, and online marketing/social media) with each other and with the other elements of the brand’s marketing mix (product, place, price) such that all elements speak with one voice.†(pgRead MoreIntegrated Marketing Communications ( Imc ) Essay1610 Words   |  7 Pagesthe promotional implementations are interconnected properly so that they all work together harmoniously. This concept is also something that is not new in the world of marketing. â€Å"IMC is the coordination of the promotional mix elements (advertising, public relations, sales promotion, personal selling, direct marketing, and online marketing/social media) with each other and with the other elements of the brand’s marketing mix (product, place, price) such that all elements speak with one v oice.†(ShimpRead MoreThe Impact Of Social Media On Organizations1479 Words   |  6 PagesRaegan Yarbrough Mr. Cofran The Impact of Social Media on Organizations Research Paper The Impact of Social Media on Organizations For a long time, businesses have relied on word of mouth, fliers, and street hawkers to draw attention from consumers. As of today, social media has impacted businesses for over a decade. Although there are many social media sites, such as Facebook, Twitter, and YouTube, a website focused solely on one’s business would likely be the most effective in promoting a productRead MoreAdvertising and Marketing Using Social Media - Itunes1513 Words   |  7 PagesAdvertising and Marketing Using Social Media Introduction iTunes, also known as the iTunes Store, is a leading online store for digital media and online software. Apple Incorporation operates the store. Apple inc. is a leading computer manufacturer and marketer. The store opened in 2003 to become the major music vendors and online music provide in the United States. In the recent past, the store has been offering millions of e-books, videos, songs, and applications. The success of iTunes is attributedRead MoreHow Social Media Should Be Integrated into DATTA Inc.’s Marketing Plan1694 Words   |  7 Pagesthe market successfully. Social media is one of the many varieties of advertising outlets a company can use. A company needs to have a strong advertising plan in place, use a variety of outlets, and know when and where the media will run, otherwise known as the media mix (Cadotte, 2003 p.165). Social Media has grown as an outlet for marketing over the last few years and will continue to grow as the social media outlets grow. Compan ies now need to integrate social media into their marketing strategyRead MoreMarketing On Social Media, Avoiding The Pitfalls Of Traditional Advertising, And Gaining New Customers Through The Internet1233 Words   |  5 PagesINTRODUCTION Purpose: The purpose of this report is to get funding and a dedicated team to begin marketing on social media, avoiding the pitfalls of traditional advertising, and gaining new customers through the internet. Scope: The process for successful Internet Marketing: †¢ Create a team †¢ Create a website †¢ Create a page for major social media sites †¢ Update content consistently †¢ Find new social media sites to market Background: M-Global Coffee mugs has been a successful company creating coffee mugsRead MoreThe Problem Of Teenagers And Teenagers1427 Words   |  6 Pageshave been widely affected by the lack of interaction between them and teenagers. The main population of teenagers use the internet, or any form of social media, to buy products online. Not many teenagers prefer to go into a store physically and buy the product off the shelf. This is an extreme problem for businesses, for a few businesses do not advertise via the internet. However, there are many factors to this specific problem that can be resolved. 2.0 Current issues that surround marketing to teenagersRead MoreThe Impact Of Marketing On Other Business Areas Essay1633 Words   |  7 PagesIntroduction Interesting enough, when comparing marketing to other business areas, it is a very young discipline. Economics, accounting, production, management, and many other business areas have been practiced for many years. Marketing is a relatively new business discipline, which only recently emerged in the early 1900’s. The first use of non-print marketing came in the early 1920’s, as radio advertisements began to become popular. The use of radio advertisement grew in the 1930’s, due to the fact

Wednesday, January 1, 2020

Personality Psychology- an Integrative Essay - 712 Words

Traditionally personality has been framed largely into multiple grand theories: psychoanalysis (Freud, Jung), humanistic theories (Rogers, Maslow), social-learning theories (Bandura, Mischel), cognitive-phenomenological theories (Kelly, Laing), trait theories (Eysenck, Cattell, the Big Five), narrative (McAdams, Bruner) and so on. However Personality psychology is yet to articulate clearly a comprehensive framework for understanding the whole person. This essay will attempt to provide a summary of McAdams integrative approach to personality with three different levels: dispositional traits, characteristic adaptations and narrative. McAdams proposed that evolution provides the general design for psychological individuality against which†¦show more content†¦What do people want? What do they value? How do people seek out what they want and avoid what they fear? In particular the humanist perspective, influenced greatly by the work of prominent humanists such as Carl Rogers and Abraham Maslow, emphasizes the role of motivation on thought and behaviour. Concepts such as self-actualization are an essential part of this perspective, conceptualised by a hierarchy of needs each level both independent and interdependent of the next. If traits sketch an outline of human individuality, characteristic adaptations fill in some of the details. McAdams final level is that of integrative life narratives. Narrative approaches to personality suggest that human beings construe their own lives as ongoing stories and that these life stories help to shape behavior, establish identity, and integrate individuals into modern social life Narrative identity is indeed that story the person tries to â€Å"keep going†Ã¢â‚¬â€an internalized and evolving narrative of the self that incorporates the reconstructed past and the imagined future into a more or less coherent whole in order to provide the person’s life with some degree of unity, purpose, and meaning. The psychosocial construction of narrative identity moves personality from broad trends (dispositional traits) and the specific responses to daily life demands (characteristic adaptations) to the challenge of making meaning out of one’s life in a complex world. Dispositional traits play theShow MoreRelatedMgmt3721 Negotiation Skill1686 Words   |  7 PagesIntroduction This essay explains the negotiation rationale behind the role of Excalibur Engine Parts Company. Several important issues of the negotiation were chosen to be explained in more details here. They included the goals, strategies, tactics chosen, resistance point, target point, opening offer, concession plan, why certain questions would be asked and answered and an analysis of the other party. Excalibur Engine’s goals According to Zetik amp; Stuhlmacher (2002), each negotiator has uniqueRead MoreHarry Harlow : An American Psychologist Who Studied Monkeys And Their Behavior1243 Words   |  5 Pagesmonkeys and their behavior. His research paved the way to a better understanding of human behavior. Dr. Harlow’s research also helped to better understand the psychology of children. This essay will discuss Dr. Harlow’s background, education, social influence, historical significance, and major contributions in the study of psychology. â€Æ' Background Early Childhood Harry Harlow’s original last name was Israel, and he was born on Halloween in 1905. He grew up in Fairfield, Iowa. His parent’sRead MoreOutline Of Social Identity Theory1278 Words   |  6 Pagesinclude the nature of influence and persuasion, how leadership works and the nature of group stereotypes. The strength of the theory is in direct relationship to its diverse range of application however this is also the source of its weakness. This essay makes an appraisal of SIT by weighing up the strengths and limitations of the social identity theory, with studies supported.   SIT is based on four main concepts  , Social categorization  in which there is a tendency to divide and therefore categorizeRead MoreCarl Jung; Theories of Personality2081 Words   |  9 PagesFinal Paper - Jung Theories of Personality                                              In this paper I will show some of Jung’s back ground, his theory, and speak of his contribution to the world of psychology.    His contribution was a great one, and it was said that many of his theories were more complicated than many of the other psychologists of his time. As I read about him, I began to appreciate his passion for this subject. There were a few reasons that I chose him. First, I think it’s                  Read MoreReflective Essay1814 Words   |  8 PagesReflective Essay – 6th June 2012 My journey to become a Counselling Psychologist began in 2008 when as a Life Coach; I had a self referral who suffered from anxiety over his forthcoming exams in his second year at university. I started collaboratively setting goals to manage his workload and set timetable into manageable chunks through asking him challenging questions so that e can start to think for himself. He had plenty of resources namely his family, time, books but he just would not settleRead MoreSubstance Abuse : Alcohol Addiction1399 Words   |  6 PagesSubstance Abuse: Alcohol Addiction S15107273 In my essay I will be conversing about a contemporary issue; Alcohol abuse and the implications for the individuals and for society. Alcohol is a drug also classified as a depressant that slows down dynamic functions that results in slow reactions, less concentration and distressed observations. Alcohol dependence is referred to as a chronic disease allied with excessive and habitual use of alcohol. Alcohol dependence comprises of four symptoms; cravingRead MoreThe Theory Of Personality Traits1948 Words   |  8 PagesThe study of personality is very important in the field of psychology because it aims to provide an account for individuality of human beings (Pervin and John, 1999). There are many psychological definitions which attempt to explain personality in terms of characteristics or typical qualities of an individual. Gordon Allport, defined it as â€Å"a dynamic organization, inside the person, of psychophysical systems that create the person’s characteristic patterns of behavior, thoughts and feelings’ (AllportRead MorePower in Negotiations Essay examples1939 Words   |  8 Pageschances of the negotiator to bluff which can positively or negatively impact the outcome. Cameron Anderson and Leigh L. Thompson suggest that in a power imbalance negotiation, the powerful negotiators positive action will be more vital to form integrative agreements (Anderson and Thompson, 2004, pp. 125--139). This statement was derived from the study on trust in power imbalance negotiations and the importance of power in face to face interactions. The study shows that people with less power areRead MoreExamination of the Fictitious Character Bart Simpson Using Various Personality Theoretical2295 Words   |  10 PagesSection I: Presentation of Traits This essay is based on the fictitious character Bart Simpson from the series the Simpsons. Bart is the 10 year old son of Homer and Marge Simpson. He is the eldest of three children; he has two younger sisters Lisa and Maggie. Bart possesses many personality traits; however, this paper will analyse the trait of aggressiveness. This paper will firstly provide two behavioural examples that support Bart’s trait and then analyse this from Jung’s Neo-Freudian, Eysenck’sRead MoreExamining The Nature Of Creativity And Addressing Creativity Myths2956 Words   |  12 PagesCreativity Myths â€Æ' Table of Contents 1. Introduction 3 2. Conceptualisation of Creativity and Its Intangible Nature 3 3. Creativity and Innovation 6 4. Reflection of Creativity Myths 9 5. Conclusion 10 References 12 List of Figures Figure 1: Integrative Model of Creativity 5 Figure 2: Innovative Process 7 Figure 3: Innovation in an Organisational Context 8 â€Æ' 1. Introduction Creativity is mistakenly defined as something ambiguous, intangible and immeasurable because the endogenous mechanisms of