Social Media Advertising On The New Way Of Advertise Essay

Social MediaSocial Media Advertising:The New Way to Advertise Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is â€Å"Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.† (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before. Brand is the most important aspect of a company. Brands are attached to a specific product making it memorable, growing revenue for the company. A brand can be a symbol like Nike’s check, or a slogan such as Apple â€Å"Think Different† or a logo like Pepsi. All of these create a look for a company that people recognize and trust. Advertisers are always coming up with new ideas to implement their brand in advertisements. Since the start of social media they have been able to promote their brands like never before. You can now log into Facebook seeing brand logos,slogans or symbols pop up everywhere. These ads oftenShow MoreRelatedSocial Media as an Advertising Tool974 Words   |  4 PagesNowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Fac ebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazinesRead MoreEssay on Marketing With Social Media1627 Words   |  7 PagesSocial Media is any form of Internet communication where users can create online communities, share information, ideas, personal messages, and other content (Social). Social media has been one of the fastest growing online segments with 86% of people ages 18-29 using some form of social media in 2011 (Henrikson). The popularity of social media websites is only more impressive when shown the raw facts behind it. More than 600 million people were registered Facebook users at the end of 2010, overRead MoreIntegrated Marketing Communications ( Imc ) Essay1604 Words   |  7 Pagesthe promotional implementations are interconnected properly so that they all work together harmoniously. This con cept is also something that is not new in the world of marketing. â€Å"IMC is the coordination of the promotional mix elements (advertising, public relations, sales promotion, personal selling, direct marketing, and online marketing/social media) with each other and with the other elements of the brand’s marketing mix (product, place, price) such that all elements speak with one voice.†(pgRead MoreIntegrated Marketing Communications ( Imc ) Essay1610 Words   |  7 Pagesthe promotional implementations are interconnected properly so that they all work together harmoniously. This concept is also something that is not new in the world of marketing. â€Å"IMC is the coordination of the promotional mix elements (advertising, public relations, sales promotion, personal selling, direct marketing, and online marketing/social media) with each other and with the other elements of the brand’s marketing mix (product, place, price) such that all elements speak with one v oice.†(ShimpRead MoreThe Impact Of Social Media On Organizations1479 Words   |  6 PagesRaegan Yarbrough Mr. Cofran The Impact of Social Media on Organizations Research Paper The Impact of Social Media on Organizations For a long time, businesses have relied on word of mouth, fliers, and street hawkers to draw attention from consumers. As of today, social media has impacted businesses for over a decade. Although there are many social media sites, such as Facebook, Twitter, and YouTube, a website focused solely on one’s business would likely be the most effective in promoting a productRead MoreAdvertising and Marketing Using Social Media - Itunes1513 Words   |  7 PagesAdvertising and Marketing Using Social Media Introduction iTunes, also known as the iTunes Store, is a leading online store for digital media and online software. Apple Incorporation operates the store. Apple inc. is a leading computer manufacturer and marketer. The store opened in 2003 to become the major music vendors and online music provide in the United States. In the recent past, the store has been offering millions of e-books, videos, songs, and applications. The success of iTunes is attributedRead MoreHow Social Media Should Be Integrated into DATTA Inc.’s Marketing Plan1694 Words   |  7 Pagesthe market successfully. Social media is one of the many varieties of advertising outlets a company can use. A company needs to have a strong advertising plan in place, use a variety of outlets, and know when and where the media will run, otherwise known as the media mix (Cadotte, 2003 p.165). Social Media has grown as an outlet for marketing over the last few years and will continue to grow as the social media outlets grow. Compan ies now need to integrate social media into their marketing strategyRead MoreMarketing On Social Media, Avoiding The Pitfalls Of Traditional Advertising, And Gaining New Customers Through The Internet1233 Words   |  5 PagesINTRODUCTION Purpose: The purpose of this report is to get funding and a dedicated team to begin marketing on social media, avoiding the pitfalls of traditional advertising, and gaining new customers through the internet. Scope: The process for successful Internet Marketing: †¢ Create a team †¢ Create a website †¢ Create a page for major social media sites †¢ Update content consistently †¢ Find new social media sites to market Background: M-Global Coffee mugs has been a successful company creating coffee mugsRead MoreThe Problem Of Teenagers And Teenagers1427 Words   |  6 Pageshave been widely affected by the lack of interaction between them and teenagers. The main population of teenagers use the internet, or any form of social media, to buy products online. Not many teenagers prefer to go into a store physically and buy the product off the shelf. This is an extreme problem for businesses, for a few businesses do not advertise via the internet. However, there are many factors to this specific problem that can be resolved. 2.0 Current issues that surround marketing to teenagersRead MoreThe Impact Of Marketing On Other Business Areas Essay1633 Words   |  7 PagesIntroduction Interesting enough, when comparing marketing to other business areas, it is a very young discipline. Economics, accounting, production, management, and many other business areas have been practiced for many years. Marketing is a relatively new business discipline, which only recently emerged in the early 1900’s. The first use of non-print marketing came in the early 1920’s, as radio advertisements began to become popular. The use of radio advertisement grew in the 1930’s, due to the fact